Introducing our Purple Shampoo, the perfect solution for blondes seeking to banish brassiness and maintain their ideal cool tones.

Crafted for both natural and enhanced blondes, our formula combats the dullness and yellowing caused by environmental factors and product buildup.

Here's why our Purple Shampoo stands out:

• Targeted Brassiness Neutralization: Our shampoo uses the natural wonders of Mica to combat unwanted yellow and brassy tones, restoring your hair's beautiful, cool blonde hues.
• Gentle on Hair, Tough on Brass: Unlike many purple shampoos that rely on synthetic dyes and harsh chemicals, our formula is gentle on your hair and scalp. It's designed to tone and refresh your locks without compromising their health.
• Naturally Derived Ingredients: We've harnessed the power of Mica, a safe and natural alternative to chemical dyes, to achieve the perfect purple tone that keeps your blonde looking fresh and fabulous.
• A Commitment to Purity: Our Purple Shampoo is free from the toxins and pollutants that contribute to color fading and brassiness. It's not just a shampoo; it's a protective shield for your cherished blonde hair.

Ingredients

Unlike other brands, we don’t just highlight a few hero ingredients and hide the rest. We highlight all of our ingredients because they are all heroes.

• Aqua (Water): The pure, hydrating base of our shampoo.
• Coco Glucoside: Derived from coconut oil and fruit sugar, gently cleanses without stripping natural oils.
• Glycerin: A plant-based moisturizer that draws moisture into the hair and scalp.
• Butyrospermum Parkii (Shea) Butter: Nourishes and moisturizes the scalp and hair for softness and shine.
• Lactobacillus Ferment: A probiotic that supports a healthy scalp environment.
• Cera Alba (Beeswax): Helps to lock in moisture and protect hair from environmental damage.
• Sodium Alginate: Extracted from seaweed, it adds texture and helps to thicken the shampoo.
• Vanilla Planifolia (Essential Oil): Provides a warm, comforting scent.
• Lavandula Angustifolia (Lavender) Essential Oil: Soothes the scalp and adds a calming fragrance.
• Sodium Bicarbonate (Aluminum Free Baking Soda): Gently cleanses and balances the scalp's pH.
• Lactic Acid: Helps to restore the hair's natural acidity, promoting smoother, shinier hair.
• C177019, C177891, C177861, C177491 (Mica): Natural minerals that provide the shampoo's purple hue, sourced from the USA.

Commitment to Safety

• ALWAYS GLUTEN & NUT FREE: Ensuring our product is safe and inclusive for all, especially those with specific allergies or sensitivities

How to Use

For luscious locks and a hydrated scalp, start with a pre-wash using half the usual amount of shampoo you'd normally use.This initial step is designed to gently remove product buildup, focusing primarily on the roots.

Add water as you massage to evenly spread the shampoo, then rinse thoroughly.

Proceed with the remaining half of our Purple Shampoo for a full wash, which now, free from buildup, will create a rich lather, leaving your hair exceptionally clean.

Conclude your routine with our hydrating for the ultimate softness and revitalization.

This method ensures efficient use of our natural shampoo while providing your hair with the deep cleanse it needs, making every wash a luxurious experience.

Our Guarantee

Brand Promise